What is Diageo’s biggest brand?

Diageo owns over 200 brands, with sales in more than 180 countries, including: The world’s best-selling Scotch whisky brand (Johnnie Walker) The world’s most celebrated gin (Tanqueray) The world’s best-selling premium distilled vodka (Smirnoff)

Why do you want to work for Diageo?

At Diageo, your personal and professional development will be invested in, so that you can continue to learn and grow. Everyone needs different arrangements to do their best work. And in an inclusive and flexible culture, you’ll get all the support you need to reach your fullest potential.

What alcohol brands do Diageo own?

  • Johnnie Walker. The world’s best-selling Scotch whisky.
  • Guinness. An iconic brand and world-leading stout.
  • Tanqueray. The world’s number one premium gin.
  • Baileys. The world’s best-selling cream liqueur.
  • Smirnoff. The world’s number one vodka.
  • Captain Morgan.
  • Crown Royal.
  • Don Julio.

What is the number 1 selling alcohol in the world?

Using volume as a measure, vodka still remains king. According to DISCUS, the liquor sold 78.1 million cases in 2021, more than double the volume of the next category: premixed cocktails. Tequila and mezcal scored a distant fourth at 26.8 million cases.

What is the number 1 liquor in the world?

McDowell’s No.

Over 52 million cases of McDowell’s products are sold annually, across 20 countries. By volume, McDowell’s is the largest selling spirits brand in the world. Its No. 1 Celebration variety is a dark rum aged in oak casks.

What does Diageo produce?

Diageo products are sold in more than 180 countries around the world. Diageo brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s, Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

How many people work for Diageo?

Today, we employ over 27,000 people around the world.

Who are Diageo’s customers?

LONDON: Diageo, the spirits group, is aiming to attract luxury consumers, the middle classes in emerging markets and more female customers, and has launched over 80 products for these groups in just six months.

Is it hard to get job at Diageo?

Candidates give an average difficulty score of 3.1 out of 5 (where 5 is the highest level of difficulty) for their job interview at Diageo.

Is Diageo a good company?

Overall, Diageo is a company that is worth investing in. The company is one of the continuously growing companies that should best lie dormant in the portfolio for decades. In the last 20 years, an investment of 1,000 GBP would have turned into almost 3,800 GBP before taxes and inflation.

Is Diageo a good employer?

Diageo recognised as world’s 11th best workplace by Great Place to Work® Diageo, the world’s leading premium drinks business, announced today that it has been recognised as the 11th World’s Best Workplace by Great Place to Work®, being included in the top 25 for the seventh consecutive year.

What is the biggest liquor company?

Diageo recognised as world’s 11th best workplace by Great Place to Work® Diageo, the world’s leading premium drinks business, announced today that it has been recognised as the 11th World’s Best Workplace by Great Place to Work®, being included in the top 25 for the seventh consecutive year.

Is Smirnoff vodka made in Russia?

You’d be surprised to know that the largest vodka brand in the world, Smirnoff, is not actually from Russia — it is owned and produced by the Diageo company. Though the brand has Moscow roots, Smirnoff products haven’t been produced in Russia since the early 1900s.

What company owns Smirnoff?

Smirnoff (/ˈsmɪərnɒf/; Russian: [smʲɪrˈnof]) is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898). It is distributed in 130 countries.

What is the healthiest alcohol?

Red Wine. Red wine is widely recognized as one of the healthiest alcoholic drinks out there. Poon notes that it’s “relatively low in calories and also offers some health benefits.”9 She adds that red wine is rich in antioxidants such as resveratrol and proanthocyanidins and can promote cardiovascular health.

Which alcohol is best for heart?

Red wine, in moderation, has long been thought of as heart healthy. The alcohol and certain substances in red wine called antioxidants may help prevent coronary artery disease, the condition that leads to heart attacks.

Which alcohol is least harmful to your liver?

Unfortunately, there is no type of alcohol that is easier on your liver. Overall, the amount you drink is what matters. At the end of the day, the damaging ingredient in alcohol is “ethanol” and all alcoholic drinks contain it.

What alcohol gets most drunk?


  1. https://www.diageo.com/en/our-brands/brand-portfolio
  2. https://en.wikipedia.org/wiki/Diageo
  3. https://www.diageo.com/en/careers/why-diageo
  4. https://www.diageo.com/en/our-brands
  5. https://www.cnbc.com/2022/02/05/tequila-could-overtake-vodka-as-americas-top-liquor-as-sales-boom.html
  6. https://vinepair.com/world-top-30-liquors/
  7. https://www.mhdkk.com/en/about/diageo/
  8. https://www.diageo.com/en/our-business/where-we-operate
  9. https://www.warc.com/newsandopinion/news/diageo-targets-new-consumers/en-gb/29443
  10. https://www.glassdoor.co.uk/Overview/Working-at-Diageo-EI_IE7438.11,17.htm
  11. https://seekingalpha.com/article/4397184-diageo-is-great-company-not-necessarily-good-investment
  12. https://www.diageo.com/en/news-and-media/press-releases/2017/diageo-recognised-as-world-s-11th-best-workplace-by-great-place-to-work
  13. https://companiesmarketcap.com/alcoholic-beverages/largest-alcoholic-beverage-companies-by-market-cap/
  14. https://liquorlaboratory.com/what-vodka-is-made-in-russia/
  15. https://en.wikipedia.org/wiki/Smirnoff
  16. https://www.byrdie.com/healthiest-alcoholic-drinks-5183917
  17. https://www.mayoclinic.org/diseases-conditions/heart-disease/in-depth/red-wine/art-20048281
  18. https://omre.co/blogs/news/what-alcohol-is-easiest-on-your-liver
  19. https://www.scoopwhoop.com/food/10-alcoholic-drinks-so-strong-they-can-smash-you-down-in-no-time/

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